Ivey Business School (Canada)
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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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Griffiths Energy International: The Board's Dilemma (B)
Gerard Seijts; Dawn OosterhoffCase IVEY-9B18C032-EEntrepreneurship, Leadership and People Management, StrategySupplement for product 9B18C031.Starting at €5.74
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Kellie Leitch: Authenticity in Leadership
Gerard Seijts; Dawn OosterhoffCase IVEY-9B19C007-ELeadership and People ManagementKellie Leitch, a long-time member of Canada's Conservative Party but a relative newcomer as an elected politician, ran in the party's 2017 election for a new party leader. Her platform addressed several issues, but the media focused on two: a commitment to institute screening of newcomers to the country for their adherence to Canadian values and a platform of anti-elite initiatives. By the time the election for leader was held in May 2017, Leitch...Starting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
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Griffiths Energy International: The Board's Dilemma (A)
Gerard Seijts; Dawn OosterhoffCase IVEY-9B18C031-EEntrepreneurship, Leadership and People Management, StrategyIn 2012, Griffiths Energy International Inc. had secured the land leases needed to begin drilling for oil in Chad and was preparing for an IPO. During the due diligence, the company’s lawyers found consulting contracts that appeared to be payments to a public official to gain a business advantage. While bribing officials was not uncommon in Chad, it was a criminal offence in Canada. The company’s senior executive team was new, and the founder and...Starting at €8.20