HBSP (USA)
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814078-EEntrepreneurshipStarting at €5.74
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Beauregard Textile Co. (Spanish version)
Aguilar, Francis J.Case HBS-113S01StrategyThe sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for analysis. The case provides an opportunity to practice contribution analysis, considering fixed and variable costs as reported in a typical cost report. Also tests the students' abili...Starting at €8.20
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General Electric, 1984 (Spanish Version)
Aguilar, Francis J.; Hamermesh, Richard G.; Brainard, Caroline E.Case HBS-302S36Knowledge and CommunicationDescribe los primeros cuatro años de permanencia de Jack Welch como CEO de las ofertas de General Electric Co. con las formas Welch ha tratado de actividades de estrategia y planificación del cambio de GE y sus intentos de hacer la empresa más empresarial.Starting at €8.20
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General Electric: Reg Jones and Jack Welch (Spanish Version)
Bartlett, Christopher A.; Aguilar, Francis J.; Elderkin, Kenton W.Case HBS-308S03Knowledge and CommunicationCuando retirarse de GE Reginald Jones volvió el trabajo de CEO a Jack Welch, el 1 de abril de 1981, el Wall Street Journal informó que GE había "decidido sustituir una leyenda con un cable de alta tensión." Algunos se preguntaban si el joven dínamo podría llenar los zapatos muy grandes del estadista. Pero Welch tenía una visión muy potente y bien articulado de donde él quería su compañía para ir. Para 1984, se había reagrupado sectores de GE, red...Starting at €8.20
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General Electric: Strategic Position--1981 (Spanish version)
Aguilar, Francis J.; Hamermesh, Richard G.Case HBS-320S05Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should con...Starting at €8.20
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Rein Chemical Co.: Specialty Division (Spanish Version)
Aguilar, Francis J.Case HBS-906S02Este caso describe reciente descubrimiento de la gestión empresarial de las transacciones de precios no éticos generalizados en una división y diferentes puntos de vista clave de los gerentes sobre cómo responder. Se les pide a los estudiantes para evaluar la posición de gestión y decidir quién debe hacer qué para el problema de la determinación Rein Chemical Co. El problema de precios inadecuada, que implica un gran número indeterminado de clien...Starting at €8.20