Ivey Business School (Canada)
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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
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Loren Rathbone's Investment: The Flashing Red Light
Brian LaneCase IVEY-9B16N066-EFinanceIn 2008, a retired farmer from Moose Jaw, Saskatchewan, was facing a challenging investment decision. He had recently met with a real estate investment representative about an opportunity near Edmonton, Alberta. The farmer understood land, but investing in real estate was new for him. The 11 per cent bond return that the representative enthusiastically described made the opportunity seem very appealing. On the other hand though, the farmer wonder...Starting at €8.20
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
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A Broken Trust
Brian Lane; Vince Bruni-Bossio; Suresh KalagnanamCase IVEY-9B15N027-EFinanceBased on client meetings, this case profiles a situation in 2014 where pension plan members are struggling to make decisions due to inappropriate account reporting. A sense of urgency permeates the case. The husband’s pension account has recovered much of the value he lost in 2007, but he is concerned that another loss could occur, at a point in his life where he will not have time to recover. Two themes are addressed through a discussion involvi...Starting at €8.20
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NCEM: Improving Accounting Processes for a Canadian Charity
Brian LaneCase IVEY-9B21B004-EAccounting and ControlThe general director of Northern Canada Evangelical Mission (NCEM) wanted to make some changes to the organization’s accounting system to coincide with the calendar year-end. The changes involved consolidating the financial records for 20 separate ministries operating across the country to reduce the number of redundant, time-wasting, manual entries needed and to align the general ledger accounts with the charitable activities report required by ...Starting at €8.20
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BusBoard Prototype Systems Ltd.: Making Sense of Foreign Exchange
Brian Lane; Craig WilsonCase IVEY-9B20N020-EEntrepreneurship, Finance, StrategyBusBoard Prototype Systems Ltd. (BusBoard), a company based in Calgary, Alberta, that designed and manufactured printed circuit boards targeted at the electronics hobbyist market, managed foreign-currency transactions on a transaction-by-transaction basis. The company’s general manager had been buying and selling CAD and USD while attempting to maximize the company’s value, timing transactions based on previous experience and professional judgmen...Starting at €8.20
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Cowbell Brewing Co.: Building a Destination Brewery
Lawrence A. Plummer; Ken MarkCase IVEY-9B20M029-EEntrepreneurship, StrategyIn late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style b...Starting at €8.20
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Huemen: The Creation of a Male Beauty Brand
Lawrence A. Plummer; Umar ElBablyCase IVEY-9B20M069-EEntrepreneurship, StrategyHuemen was a new men’s cosmetics start-up founded in mid-2018 by two business students. In 2018, the market for men’s makeup was in its infancy. Stigmas and stereotypes dominated ideas about men investing in their appearance, but the founders believed thaStarting at €8.20
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Smith Family Financial Plan (B)
Brian Lane; Nathalie JohnstoneCase IVEY-9B13N006-EFinanceThis is a supplement to Smith Family Financial Plan (A), product 9B13N005.Starting at €5.74
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Yuser: Pitching a New Social Networking App
Simon Parker; Lawrence A. Plummer; Eunika SotCase IVEY-9B19M063-EEntrepreneurship, StrategyYuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an oppStarting at €8.20