HBSP (USA)
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Radically Simple IT (Spanish version)
Upton, David M.; Staats, Bradley R.Article HBS-R0803JInformation Technologiesthe difficulty and expense of mapping out all requirements before a project starts because people often cannot specify everything that they need beforehand; the other unanticipated needs that almost always arise once a system is in operation; and the tricky task of persuading people to use and "own" it. Japan's Shinsei Bank emerged during the authors' research as a standout among the companies applying the path-based method. The firm designed, b...Starting at €8.20
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Chobani: Growing A Live and Active Culture (Abridged)
Margolis, Joshua D.; Preble, MatthewCase HBS-414046-ELeadership and People ManagementHamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to product design, sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But...Starting at €8.20
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Radically Simple IT
Upton, David M.; Staats, Bradley R.Article HBS-R0803J-EInformation TechnologiesMany managers think that developing and rolling out a major IT system is like putting up a warehouse: You build it and you're done. But that does not work for IT anymore. Taking that approach results in rigid, costly systems that are outdated from the day they are turned on. What's needed for today's businesses is IT that serves not only as a platform for existing operations but also as a launchpad for new functions and businesses. In this articl...Starting at €8.20
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Kathy Giusti and the Multiple Myeloma Research Foundation
Hamermesh, Richard G.; Margolis, Joshua D.; Preble, MatthewCase HBS-814026-EService and Operations ManagementWhat do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its funding for its newest venture. Since she was first diagnosed with multiple myeloma (MM) in 1996, Giusti had led an effort to better understand and treat the disease. She had co-fou...Starting at €8.20
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Does Your Company's Conduct Meet World-Class Standards? (Spanish version)
Paine, Lynn Sharp; Deshpande, Rohit; Margolis, Joshua D.; Bettcher, Kim EricArticle HBS-R0512HBusiness Ethics and Corporate Social ResponsibilityCodes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity--at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and excess of various types, dozens of industry, government, investor, and multisector groups worldwide have proposed codes and guidelines to govern corporate behavior. These initiatives re...Starting at €8.20