Default Category
-
Turning Great Strategy into Great Performance (Spanish version)
Mankins, Michael C.; Steele, RichardArticle HBS-R0507EStrategyKeep it simple, make it concrete. Avoid long, drawn-out descriptions of lofty goals and instead stick to clear language describing what your company will and won't do. Debate assumptions, not forecasts. Create cross-functional teams drawn from strategy, marketing, and finance to ensure the assumptions underlying your long-term plans reflect both the real economics of your company's markets and its actual performance relative to competitors. Use ...Starting at €8.20