Default Category
-
The Mentorship of John Cooper (A)
Lyn Purdy; Nick KuzykCase IVEY-9B12C007-ELeadership and People ManagementJohn Cooper had spent the last five years working for Standard Holdings, an early-stage business development and private equity arm of the Standard Group of Companies (Standard). The job was one he took immediately after graduating from business school, and he took the position of business analyst to capitalize on the chance to work with Alan Kirkpatrick, an accomplished and well-respected entrepreneur and founder of Standard. During his years at...Starting at €8.20
-
The Mentorship of John Cooper (B)
Lyn Purdy; Nick KuzykCase IVEY-9B12C008-ELeadership and People ManagementThis case is a supplement to The Mentorship of John Cooper (A).Starting at €5.74
-
Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCase IVEY-9B08A011-EEntrepreneurship, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Starting at €8.20