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Craig Manufacturing
Peter C. Bell; Benjamin Craig; Andrew Weston; Sachin GuptaCase IVEY-9B11E004-ECorporate GovernanceThe general manager of Craig Manufacturing Cambridge Branch felt that there was room to improve top-line growth through better utilization of plant capacity. The company was losing out on sales due to the highly seasonal nature of demand; the plant was fully loaded four months of the year, but it had unused capacity during the remaining months. The general manager had just attended a lecture where a more flexible approach to pricing had been sugg...Starting at €8.20