Ivey Business School (Canada)
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Filter Innovations Inc.
Elizabeth M.A. Grasby; Jessica JohnCase IVEY-9B10B008-EAccounting and Control, EntrepreneurshipThe president of a small water filtration company is considering expanding his operations to include membrane biological reactors (MBRs). The topic of future-oriented decision-making using the differential cash flow is introduced. Students are asked to (1) qualitatively evaluate the filtration industry and decide whether this is the right time for the company to expand to MBRs; (2) perform a business size-up of the company and its competitors and...Starting at €8.20
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Arts and Communications Counselors Inc.
Elizabeth M.A. Grasby; Jessica JohnCase IVEY-9B10N005-EAccounting and Control, FinanceThe president of a small Toronto, Ontario consulting firm specializing in sponsorship and experimental marketing looks at adding a public relations division to the firm. Students are required to analyze the external environment, identify corporate strengths and weaknesses, identify qualitative pros and cons, prepare projected statements, look at the timeliness of the option, and evaluate the business plan before arriving at a final decision.Starting at €8.20
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eEquity: Solutions for Cash Flow
Louis FlorenceCase IVEY-9B16M188-EEntrepreneurship, StrategyIn March 2016, eEquity, a small firm providing online training and software to corporate human resource professionals, faced a dilemma. A year after new ownership and management took over, the channel sales strategy that was expected to support the growth of the promising Software as a Service division failed, and cash was running out. Management had devised a new sales and marketing strategy that it believed would be successful, but lacked the f...Starting at €8.20