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Sony Corporation’s Aibo: An Intelligent Decision
Tulsi JayakumarCase IVEY-9B18M036-EStrategyIn November 2017, the chief executive officer of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony Corporation, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to addre...Starting at €8.20
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Japan’s Monetary Policy: Accommodating Inflation Unconventionally
Tulsi JayakumarCase IVEY-9B18M148-EStrategyIn January 2018, the governor of the Bank of Japan (BoJ), was preparing for a meeting of the policy board of the BoJ. While the broad macroeconomic indicators hinted at a Japanese recovery, Japan still continued to have an inflation rate well below its target of 2 per cent. The accommodative, unconventional monetary policy of quantitative and qualitative easing engineered by the governor in 2013 had resulted in a bloated balance sheet for the BoJ...Starting at €8.20
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Apple's iPhone in India: Ringing in New Fortunes
Tulsi JayakumarCase IVEY-9B18M013-EStrategyIn September 2016, Apple prepared to launch a new version of its flagship product, the iPhone 7. The new product, termed “the best, most advanced iPhone ever,” was priced at three times its cost in the U.S. market. However, Apple had witnessed an 18 per cent year-on-year dip in iPhone revenues in the first calendar quarter of 2016, dragging down Apple’s revenues for the first time in 13 years. The leader in the smartphone market was ousted from i...Starting at €8.20
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Building a Backdoor to the iPhone: An Ethical Dilemma
Tulsi Jayakumar; Surya TahoraCase IVEY-9B16M077-EStrategyIn February 2016, Tim Cook, Apple’s chief executive officer, challenged a U.S. Federal Court order for Apple to assist the Federal Bureau of Investigation (FBI) in a case involving suspected international terrorism. The government wanted Apple to provide the FBI with access to encrypted data on an Apple product, the iPhone. Cook's refusal to acquiesce to the government's demands drew strong public debate, pitting the proponents of national securi...Starting at €8.20
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Sony Corporation’s Aibo: An Intelligent Decision? (Japanese version)
Tulsi JayakumarCase IVEY-W34639StrategyIn November 2017, the chief executive officer of Sony Corporation (Sony) was preparing to announce the company’s release of its rebooted robo-pup, the Aibo, a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to address i...Starting at €8.20