Ivey Business School (Canada)
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Alfie: Working Out a Virtual Fitness Concierge Platform
Camille GrangeCase IVEY-9B19E008-EEntrepreneurship, Information TechnologiesAlfie.fit (Alfie) was a Montreal-based consumer software technology start-up that offered a virtual fitness concierge service for time-strapped people who wanted to keep fit, no matter their busy schedule. The Alfie platform helped personal trainers and trainees connect and interact with each other and supported the management of the transaction between them. However, Alfie faced several challenges, including the common chicken-or-egg problem of ...Starting at €8.20
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Cafe Xaragua: The Calgary Opportunity
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B004-EAccounting and Control, Entrepreneurship, StrategyAfter one year of operations, a young entrepreneur and his two partners must evaluate a decision that will change the scope and direction of their business, an online retail store that sells fair-trade coffee beans imported from a developing country. An oStarting at €8.20
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Tokyo Smoke: Building a Retail Cannabis Brand (A)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A049-EEntrepreneurship, Marketing, StrategyIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €8.20
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CS Publishing Inc.: Foreign Exchange Risk Management
Stephen SappCase IVEY-9B19N024-EFinance, StrategyA medium-sized Canadian provider of specialized educational products and services, Canada Specialization Providers, had a subsidiary, CS Publishing Inc. (CSPub), which sold specialty learning materials around the world. Although the company's costs and revenues were almost exclusively in Canadian dollars and its subsidiary, CSPub, had most of its costs in Canadian dollars, this subsidiary also had a large and growing revenue base in other currenc...Starting at €8.20
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Impak Finance (B): Covid-19 and Its Effects on the Impact Economy
Diane-Laure Arjalies; Delphine Gibassier; Andrew NewtonCase IVEY-9B20M217-EStrategyIn case B, in late summer 2020, the founder has decided to prioritize the company's rating agency, advocating for robust and standardized impact assessments for all firms. He felt confident about his company's new strategic direction and focus during theStarting at €5.74
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Isaac Park: A Crucible of Leadership
Gerard SeijtsCase IVEY-9B21C002-EInformation Technologies, Leadership and People ManagementIsaac Park was only six weeks into the role of leading all technology operations for Primal Leadership Solutions, a global leadership advisory organization that offered consulting services and executive recruitment. The lifeblood of the business was its dStarting at €8.20
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Broadband-X: Enterprise Resource Planning Implementation
Mustafa Fatih YegulExercise IVEY-9B20E021-EInformation TechnologiesBroadband-X, is a small-sized electronic contract manufacturing company. The company had been using QuickBooks accounting package and Excel sheets to manage its processes. As the company grew, Brian, the owner, noticed that the current model was not capabStarting at €8.20
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Cyber Attack at the University of Calgary
Naor Cohen; Catherine HeggerudCase IVEY-9B21E001-EInformation TechnologiesIn 2016, the University of Calgary (U of C) was celebrating its 50th anniversary with a variety of events, such as the Congress of the Humanities and Social Sciences, which brought visiting scholars from across the globe. At the same time, Alberta, ON, haStarting at €8.20
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ORA: The Power of the Pivot
Tate Cao; Tyler CaseCase IVEY-9B21M034-EStrategyIn September 2019, the founder of a personal emergency response systems (PERS) company reached a pivotal point with her business. She had created the ORA device, a customized hardware and software product, intending to disrupt the growing PERS industry while helping to improve the lives of older adults and their caregivers. But while the product and the company received considerable positive feedback and publicity, sales had not met the founder's...Starting at €8.20
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Masai Ujiri: "Because I'm Black"
Abbas Khambati; Mazi RazCase IVEY-9B21C026-ELeadership and People Management, StrategyMasai Ujiri, the President and General Manager of the Toronto Raptors (Raptors), had an illustrious career on and off the basketball court; he had not shied away from making bold, even controversial, decisions; and he had led his franchise, the Raptors, to the National Basketball Association (NBA) Championship. Following the Raptors’ clinching the NBA Championship in 2019, Ujiri faced an altercation with an Officer in Oakland, California. At the ...Starting at €8.20