Ivey Business School (Canada)
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCase IVEY-9B17A043-EEntrepreneurship, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Starting at €8.20
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Prosper: Marketing Fit
Julie Gosse; Mano MajumdarCase IVEY-9B19A056-EEntrepreneurship, MarketingThe co-founders of Prosper, an early-stage start-up offering a mobile application–based interview preparation and coaching service, were preparing a report for an upcoming meeting with private equity investors. The co-founders sought a CA$1 million seed iStarting at €8.20