Ivey Business School (Canada)
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Edmonton Opera's Balanced Scorecard: The Art of Performance
Natasha KhinkaninaCase IVEY-W31631-EStrategyThe mission of Edmonton Opera Association (Edmonton Opera), a not-for-profit arts organization founded in 1963, was to bring the community together through meaningful artistic experiences. In 2017, when Edmonton Opera developed a strategic plan, it incorporated this mission into the plan and used it as the basis for a new direction for the next five years. Unfortunately, the COVID-19 pandemic in 2020 changed the way Edmonton Op...
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