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NEW FRDM: Business Beyond the Binary (A)
Larry Plummer, Bella PickCase IVEY-W25263-EEntrepreneurship, StrategyIn this two-part case, in case A, a non-binary entrepreneur founded New FRDM Bodywear Ltd. (NEW FRDM) in 2015 in Toronto, Canada. The apparel and accessories company produced underwear for transgender and gender nonconforming individuals. While growing their business as a sole proprietorship, the founder sought out a mentorship opportunity through ACME Entrepreneurship Incorporated but was concerned about a request to censor NEW FRDM’s website an...Starting at €8.20
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The Great East Japan Earthquake (C): Ishinomaki Kouwan Hospital's Response
Takeuchi, Hirotaka; Sakai, Yukiko; Agonafir, Rebecca; Cholewinski, Peter; Kean, Allison; Kloeblen, EmilyCase HBS-713440-EStrategySupplement for case 712480. On the evening of March 11, 2011, Mayama Fumihiro, the Managing Director of Ishinomaki Kouwan Hospital knew that it would be a long, cold night. The 103 staff members and 162 patients and families were huddled on the top two floors of the four-story hospital, where they had gone to escape three tsunami waves that had destroyed the first floor and part of the second floor.Starting at €5.74