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Healing Through Humour: Mixing Mental Health, Comedy and Business
Michael Taylor; Tatiana LevitCase IVEY-9B13A033-EEntrepreneurship, MarketingIn June 2013, the founder of Healing Through Humour, a comedy school for people with mental illness, considered his options to overcome the barriers to growth for his not-for-profit organization. The school, located in donated space in the offices of the Schizophrenia Society of Saskatchewan in Regina, was designed to build self-esteem and life skills for people suffering from mental illness, to raise public awareness about mental health issues a...Starting at €8.20
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Canadian Western Agribition: Beefing up the Growth Strategy
Tatiana Levit; Michael TaylorCase IVEY-9B15A002-EMarketing, StrategyIn early June 2014, the chief executive officer of Canadian Western Agribition, a not-for-profit organization, is reviewing the results of its 2013 agricultural show, a fair that takes place every November in Regina, Saskatchewan. The week-long event includes the largest livestock show in Canada, an extensive agribusiness tradeshow, a large marketplace of home products, a rodeo competition, and entertainment and educational programs that have a f...Starting at €8.20
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HomeZilla: Attracting Homebuyers through Better Photos
Gregory S. Zaric; Hongmei SunCase IVEY-9B16E029-ECorporate GovernanceIn November 2014, the founder and chief executive officer of HomeZilla, in Toronto, Canada, was considering how to provide value-added services to his business. One of the company’s main services was to work with real estate agents to provide web listings to attract home shoppers. Many Internet companies were analyzing web-browsing data in an effort to better understand user behaviour and thus improve their business. Inspired by this trend, the f...Starting at €8.20
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Westridge Cabinets: The Account Management Decision
Michael Taylor; Tatiana LevitCase IVEY-9B16A060-EMarketingIn November 2015, Westridge Cabinets (Westridge) was facing a sales decline of approximately 35 per cent. Westridge manufactured and sold kitchen cabinets for the new home market, the home renovation market, and both the low-rise and high-rise multi-unit markets. The company was based in Alberta, Canada, which had been hit hard by a 75 per cent drop in world oil prices in the last year. Westridge was re-evaluating its sales strategy and consideri...Starting at €8.20
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Lucas Wang: Stop-Loss Strategy
Hubert Pun; Hongmei SunCase IVEY-9B16E023-ECorporate GovernanceOn February 29, 2016, an investor, who was a business school graduate, purchased one share of Tesla Motors, Inc. stock for $191.93. In doing so, the investor wondered what trading strategy should be followed over the next six months to maximize returns while minimizing risk. In choosing a strategy, he wanted to make good use of the knowledge gained from his financial analytics classes. To that end, he did not know if he should choose a buy and ho...Starting at €8.20