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Pillsbury Cookie Challenge (Spanish version)
Allison Johnson; Natalie MauroCase IVEY-9B11AS001MarketingThe Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the prod...Starting at €8.20
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Pillsbury Cookie Challenge
Allison Johnson; Natalie MauroCase IVEY-9B11A001-EMarketingThe Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the prod...Starting at €8.20
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Breaking the Silence (B): Exploring Your Own Stories
Alison Konrad; Kanina Blanchard; Karen MacMillanCase IVEY-9B20C044-ELeadership and People Management, StrategySupplemental case for product 9B20C043.Starting at €5.74
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Breaking the Silence: Engaging Challenges Faced by the LGBTQ+ Community
Vishal Vijay; Kanina Blanchard; Alison Konrad; Karen MacMillanCase IVEY-W27660-EKnowledge and CommunicationIntolerance and discrimination against LGBTQ+ identifying individuals are widespread in the workplace and in academic institutions. This case explores the consequences of intolerance and offers participants an opportunity to consider and practice how individuals can use inclusive language and mindful communication strategies to deal with episodes of intolerance. Learning how to break the silence when faced with taboo or challenging topics enables...Starting at €8.20
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Breaking the Silence (A): Taboo Topics
Alison Konrad; Kanina Blanchard; Karen MacMillanCase IVEY-9B20C043-ELeadership and People Management, StrategyStudents need to practice talking about taboo topics. The ‘A’ case offers background on recent calls to end discrimination (e.g., #MeToo, Black Lives Matter protests) and highlights the struggles business schools, in particular, have faced in dealing withStarting at €8.20
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Michael Boulos: A Career Derailed
Gerard Seijts; Kanina BlanchardCase IVEY-9B14C053-ELeadership and People ManagementOn July 16, 2014, the finance manager of the Powertrain Department in the Whitby, Ontario branch of Astra Automotive, a global automotive parts manufacturer, was summoned to a meeting. He had been with the company for 11 years, steadily rising through the ranks because of his analytical capabilities, grasp of business complexities and intense work ethic. He was ambitious and driven to succeed; as a result, he was sometimes perceived as unnecessar...Starting at €8.20