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BonaVista Pools: Finding Expertise to Meet Demand
David Wood; Raza Khan; Jacob PulliaCase IVEY-9B18D016-EEntrepreneurship, StrategyThe president and vice-president of BonaVista Pools Limited (BonaVista) needed to decide what to do for the upcoming pool production season. They received notice that the two employees in charge of overseeing the most crucial step of the pool production process were going to be unavailable for the upcoming period. Anticipating a busy season, the president and vice-president needed to decide whether to hire a new nozzle operator, promote their jun...Starting at €8.20
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Kombi Sports Inc.: Staying Ahead of the Curve
Heather Calvert; Raymond L. Paquin; Rajshree PrakashCase IVEY-9B21M063-EMarketing, StrategyIn January 2020, Kombi Sports Inc. was at a strategic crossroads in a changing industry. The Montreal-based firm had evolved from a niche provider of alpine performance gloves to a premium Canadian winter apparel brand. Its success could be attributed, at least in part, to its strong collaborative stance and interesting partnerships. However, increasing competition in the industry, particularly among brick-and-mortar retailers, raised questions f...Starting at €8.20
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Blacbiblio: Hold Steady or Change Course
Raymond L. Paquin; Bharathram Sivasubramanian; Rajshree PrakashCase IVEY-9B20M050-EEntrepreneurship, StrategyBlacbiblio.com, Inc., an educational materials start-up in Montreal, Canada, launched its first and only product, the ABCs of Canadian Black History Kit, in 2016. The product received strong positive reviews at the time of its launch, but its initial price of CA$2,500 per kit left it out of reach for most of its intended customers. The company founder, a historian and educational content creator, shifted to a flexible pricing strategy, offering t...Starting at €8.20