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True Büch Kombucha: Purposeful Growth
Candace Moody; Darrin AmbroseCase IVEY-9B18M188-EEntrepreneurship, StrategyShortly after entering the kombucha market in Calgary, Alberta, True Büch Kombucha (True Büch) experienced significant growth. True Büch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high demaStarting at €8.20
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Wattpad
Deighton, John; Kornfeld, LeoraCase HBS-919413-EMarketingHow to run a platform to match 4 million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and film makers and book publishers. The case describes the challenges of matching readers to stories, and of helping writers to produce better stories by supplying feedback on their chapters as they write, all by processing a billion data points daily. But it's hard to acquire new customer groups when alg...Starting at €8.20
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Rogers Communications, Inc.: The Wave (Spanish Version)
Deighton, John; Voermann, Karsten; Gilyard, ReginaldCase HBS-508S08MarketingRogers Communications, Inc., el mayor proveedor de televisión por cable de Canadá, es decidir cómo debe responder a los acontecimientos que parecen presagiar la convergencia de la industria con las industrias de la informática y de telecomunicaciones. En particular, se está investigando cómo debe probar el mercado de acceso a Internet de alta velocidad a través de módem de cable. Este caso se describen las decisiones que deben hacerse para llevar...Starting at €8.20