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DataUnison: The eBay Reseller Strategy
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E014-EEntrepreneurship, Information TechnologiesIn 2005, e-business was on the rise again, and one of the companies that was doing well was eBay, the most successful online auction website. In addition to generating revenue, transactions on eBay also produced a substantial amount of data about purchases, prices and products. The chief executive officer (CEO) of the 18-month-old company, Advanced Economic Research Systems, Inc. (AERS) analyzed this data for consumers and businesses interested i...Starting at €8.20
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Teksavvy Solutions Incorporated
Kenneth G. Hardy; Eric JanssenCase IVEY-9B10A028-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved sales of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even integrate forward into laying fiber-optic cable in homes and businesses himself. If he invests in last mile connections to homes, he will need a great deal m...Starting at €8.20
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Loblaw Companies Limited: Preparing for Wal-Mart Supercenters
Kenneth G. Hardy; Veronika PapyrinaCase IVEY-9B07A012-EMarketingIn February 2007, Loblaw Companies Limited (Loblaw) was far and away the dominant food retailer in Canada with a market share of 35 per cent across its various retailing formats. As part of its long term retailing strategy and in a bid to reduce the impact of Wal-Mart Canada's entry into food retailing, in 2004 Loblaw began to build new The Real Canadian Superstores in Ontario and position them as blockers that resembled Wal-Mart's U.S. combinati...Starting at €8.20
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Myplanet
Kenneth G. HardyCase IVEY-9B14A053-EEntrepreneurship, Marketing, StrategyTwo business partners were considering adding product lines to their international custom software business in Toronto, Canada. From 2009, Myplanet had grown ever more focused, in turn yielding an increase in average project size to US$1 million and a staff that grew from six to 100. Until they created RelayRobin, a system that was similar in capability to Skype, the two partners had achieved their remarkable growth almost exclusively through cus...Starting at €8.20
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iStockphoto.com: Turning Community into Commerce
Rebecca A. Grant; Meghan StothersCase IVEY-9B07E013-EEntrepreneurship, Information TechnologiesWhen the founder of iStockphoto.com started the company in 2000, his objective was to share his vast collection of stock photography with graphic designers worldwide, and, in the process, help others do the same. By 2002, the organization was a respected and successful online community, but the founder and his partners now had to consider the profitability of their company. iStock was founded on community and collaboration - not commerce. Should ...Starting at €8.20
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Cineplex Entertainment: The Loyalty Program
Kenneth G. Hardy; Renee ZatzmanCase IVEY-9B08A008-EEntrepreneurship, MarketingIn 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer...Starting at €8.20