Ivey Business School (Canada)
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Sensible Life Products (B)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M058-EStrategyThis supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.Starting at €5.74
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Pathfinder Career System Inc.: Designing a Growth and Financing Strategy
Christopher RossCase IVEY-9B18M171-EEntrepreneurship, StrategyOn July 4, 2016, the president of Pathfinder Career System Inc. (PCS), based in Montreal, Canada, was preparing to meet with his company’s advisory board to present a comprehensive plan mapping out the growth and financing strategy for the business, whichStarting at €8.20
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Sensible Life Products (A)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M057-EStrategyAn entrepreneur and chief executive officer (CEO) of Sensible Life Products has developed a revolutionary botanical disinfectant called Benefect, the flagship product of his company. This new product is unique among disinfectant products in that it is non-toxic, unlike the majority of conventional disinfectants containing harmful chemicals, such as ammonia, alcohol and chlorine. As a result of the unique properties of the product, the CEO has rec...Starting at €8.20