Ivey Business School (Canada)
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CLS: Digging in For the Long Haul
Don Haidey; Brad QuiringCase IVEY-9B20M060-EEntrepreneurship, StrategyCLS Landscape Supply was an established firm facing flat sales growth and declining profitability. Founded as a student-run business by a young couple in 2009 in Cochrane, Alberta, the company had grown to 33 seasonal employees, with sales exceeding $4 million annually. It operated two locations that supplied landscape products and materials to both retail and commercial customers, as well as a landscape construction division that provided both l...Starting at €8.20
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCase IVEY-9B18M165-EEntrepreneurship, StrategyIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Starting at €8.20