Ivey Business School (Canada)
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Breaking the Silence at Work: (A) Taboo Topics
Kanina Blanchard, Alison Konrad, Karen MacmillanCase IVEY-W25584-EKnowledge and Communication, Leadership and People ManagementLike the society of which it is a part, the work world has not been immune to the plight of intolerance. Recognizing that while systemic changes are necessary, this case offers a powerful way to combat bias by empowering employees to speak up in order toStarting at €8.20
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Breaking the Silence at Work: (B) Explore Your Own Stories
Kanina Blanchard, Alison Konrad, Karen MacmillanCase IVEY-W25586-EKnowledge and Communication, Leadership and People ManagementSupplement for product W25584.Starting at €5.74
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20