Ivey Business School (Canada)
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Canadian Pacific Railway (B): CP Rising
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M135-EStrategySupplement for product 9B17M134.Starting at €5.74
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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Canadian Pacific Railway (A): Border Skirmish or Nuclear Winter?
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M134-EKnowledge and Communication, StrategyIn early 2012, the chair of the board of directors of Canadian Pacific Railway (CP) had to determine how to respond to demands made by the company’s largest shareholder, Pershing Square Capital Management (Pershing), an activist hedge fund. Pershing’s chief executive officer (CEO) claimed that CP was underperforming, and expressed his desire to replace two board members and appoint a new CEO. The chair of the board of directors had to determine t...Starting at €8.20
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The Garden Depot
Elizabeth M.A. Grasby; Karin KoopmansCase IVEY-9B08C006-ELeadership and People ManagementThe office manager at the Garden Depot was growing increasingly concerned with the inability of the landscaping manager to handle his workload and subordinates. The landscape manager's poor management left the office manager to solve the division's problems. The office manager needed to take action to reduce her workload and to ensure she received accurate information from the landscaping division. The case is designed to introduce students to ma...Starting at €8.20
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Canadian Pacific Railway (C): The Final Hours
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M136-EStrategySupplement for product 9B17M0134.Starting at €5.74