Ivey Business School (Canada)
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CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise
Simon Parker; Houston PeschlCase IVEY-9B18M129-EEntrepreneurship, StrategyIn June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambiStarting at €8.20
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Hop Compost: Maintaining Environmental Accountability with Growth
Houston Peschl; Anne Kleffner; Olga Petricevic; Miranda Mantey; Justin ZimmermanCase IVEY-9B18C044-EEntrepreneurship, Leadership and People ManagementHop Compost (Hop) was a Canadian start-up that took food scraps destined for landfill and converted them to an organic, highly nutrient compost using novel, licensed technology. The company was approaching the end of its first year and facing two decisionStarting at €8.20
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Escape Outdoors: The Herschel Brand Mix Decision
Sherry Finney; Meghan Finney; Gemma WhyteCase IVEY-9B20A047-EEntrepreneurship, Marketing, StrategyThe co-manager and partner at Escape Outdoors (EO), North Sydney, Nova Scotia had to decide if the adoption of Herschel Supply Co. (Herschel) products—as part of her outdoor store’s product mix—was a good decision for her company. Herschel had never been included in the traditional outdoor mix of brands, and EO’s market was an older clientele than Herschel’s. Marketing factors affecting her decision to adopt a new brand included buyer behaviour, ...Starting at €8.20