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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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OECM: Transforming Public-Sector Culture and Scaffolding for Growth
Farzad H. Alvi; Amir NematbakhshCase IVEY-9B19M101-EEntrepreneurship, StrategyIn March 2018, Ontario Education Collaborative Marketplace (OECM) was an unlikely high-growth company. From its humble origins as a collaborative experiment to create efficiencies for the education sector—an experiment that had lost money and had to be fiStarting at €8.20
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Westmount Retirement Residence
Mary Gillett; Nicole ShomairCase IVEY-9B08B002-EAccounting and ControlThe administrator of the Westmount Retirement Residence is concerned about the current cost accounting system. The administrator is not clear on how much each service offered was truly costing, and therefore charged each resident the same price per month regardless of their needs. In the past, the majority of patients demanded similar services, and therefore this pricing and costing system was appropriate. However, with demographic changes to the...Starting at €8.20
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Vice Media: Competitive Advantage and Global Expansion
Farzad H. AlviCase IVEY-9B14M039-EEntrepreneurship, StrategyVice Media has gone from a startup in Canada to landing in New York City and assiduously building a global youth brand through unique and seemingly inimitable competitive advantages. While globalizing its operations, Vice Media appears to have developed expertise in standardizing certain aspects of its business, adapting others to local context and, increasingly, building a global chain. Given Vice Media’s explosive growth, how can its global val...Starting at €8.20