Ivey Business School (Canada)
- Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Somany Ceramics: Recruitment Challenges
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18C025-EPublished: Aug 22, 2018Reviewed: Aug 13, 2018Format: PDFPages: 8Language: English - Case
Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A030-EPublished: Mar 31, 2020Reviewed: Mar 31, 2020Format: PDFPages: 13Language: English - Case
Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A046-EPublished: May 26, 2020Reviewed: May 26, 2020Format: PDFPages: 18Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: PDFPages: 16Language: English - Case
When the Tone of an Email Went Wrong
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16C013-EPublished: May 18, 2016Reviewed: May 18, 2016Format: PDFPages: 5Language: English - Case
Linc Pen and Plastics Limited: Creating a Brand from a New Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A003-EPublished: Feb 16, 2021Reviewed: Feb 16, 2021Format: PDFPages: 11Language: English - Case
GreedyGame: Leveraging Online-Gaming for Brand Storytelling
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: PDFPages: 14Language: English