Ivey Business School (Canada)
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MacKenzie & Marr Guitars
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B13A038-EEntrepreneurship, MarketingIn 2013, the chief executive officer of the Canadian guitar manufacturer MacKenzie & Marr Guitars was reviewing all options to increase monthly sales, which were well short of the goal of 100 guitars a month or $1 million in annual revenue. Unlike its competitors in Canada, the company sold its products only online, promising delivery within 10 days and providing a seven-day return guarantee if the customer was not satisfied with the product. The...Starting at €8.20
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Colin's Car Detailing
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B14M008-EStrategyThe owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for t...Starting at €8.20
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Sandalias Finas de Cuernavaca S.A.: Total Quality Management (A) (Spanish version)
Henry W. Lane; John Kamauff; David AgerCase IVEY-9A95CS18Leadership and People Management, StrategyEl presidente y dueño de una pequeña fabrica de zapatos se da cuenta que para que su compañía logre sobrevivir a largo plazo, las operaciones de manufactura necesitarían ser más eficientes. El descenso de las barreras tarifarias habían aumentado el nivel de competencia extranjera en el país, particularmente en la industria del calzado. Él había atendido recientemente a un seminario de Calidad Total (TQC) esponsoreado por una asociación de comerci...Starting at €8.20
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Sandalias Finas de Cuernavaca S.A.: Total Quality Management (B) (Spanish version)
Henry W. Lane; John Kamauff; David AgerCase IVEY-9A95CS19Leadership and People Management, StrategyEl presidente y dueño de una pequeña fábrica de zapatos decide implementar la Calidad Total (TQC) en su compañía. Este caso describe los pasos que él siguió, los problemas que enfrentó y las medidas que tomó para corregirlos al introducir la Calidad Total (TQC) entre sus empleados. Este caso fue diseñado para ser usado en conjunción con Sandalias Finas de Cuernavaca S.A. : Total Quality Management (A), caso número 9A95C018.Starting at €5.74