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Little Short Stop: Creating Strategy for a Shifting Industry
Meredith Woodwark; Karin Schnarr; Gerry BesCase IVEY-9B20M076-EEntrepreneurship, StrategyIn early 2019, the general manager of Little Short Stop Stores, a chain of local, family-owned convenience stores in southwestern Ontario, Canada, was projecting a loss for that year. The loss was due in part to a provincial minimum wage increase to CA$14.00 that came into effect on January 1, 2018, increased from $11.60 in 2017 and $11.40 in 2016. Before this change, the store chain had been exceeding the average industry growth rate by 5 per ce...Starting at €8.20
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Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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Generational Differences and Work Values
Chris A. HigginsCase IVEY-9B12E005-ECorporate Governance, Leadership and People ManagementA consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work val...Starting at €8.20
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MBA Starting Salaries
Chris A. HigginsCase IVEY-9B12E013-ECorporate GovernanceEvery year MBA programs across the country advertise for prospective students. They promote the academic excellence of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many studen...Starting at €8.20
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City Furniture and Mattress
W. Glenn Rowe; Bobby Singh-Randhawa; Karin SchnarrCase IVEY-9B11M102-EEntrepreneurship, StrategyThe majority owner and general manager of City Furniture and Mattress (CFM) needed to make several decisions that would determine the company’s strategy. CFM had continued to grow in terms of sales, but the general manager and his father, also an owner and manager at CFM, were concerned with profitability and the increasing competition from local and big-box stores. The general manager looked at several options including capital investment, expan...Starting at €8.20
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Organizational Transformation at the Centre for Addiction and Mental Health
Anne Snowdon; Karin Schnarr; Alexander KunschCase IVEY-9B14M083-EStrategyIn 1997, the Ontario Health Services Restructuring Committee mandated the merger of four facilities that treated patients with mental health and addiction issues to create what was later named the Centre for Addiction and Mental Health. This new centre, to be situated in Toronto, would provide support and clinical care to those suffering from illnesses such as schizophrenia, anxiety and mood disorders, as well as substance addictions. In 1999, th...Starting at €8.20
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MacPhie & Company: The Growth Imperative
Karin Schnarr; David KunschCase IVEY-9B16M133-EStrategyIn March 2015, consulting firm MacPhie & Company was at a crossroads. Founded in 2004 in Toronto, Ontario, the company offered consulting services related to strategy development, marketing and communications, reputation management, and branding. MacPhie & Company maintained an entrepreneurial culture that fostered innovation and continual learning, while ensuring that all client projects followed the MacPhie Way.” Although MacPhie & Company had ...Starting at €8.20
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The Kitchener Rangers Hockey Club: Skating into the Future
Karin Schnarr; Mathew Krizmanich; Chelsea LeeCase IVEY-9B16M160-EStrategyIn 2015, the chief operating officer of the Kitchener Rangers Hockey Club had to consider short- and long-term options to maintain and increase the success of the organization. Given its strong community support, the Kitchener Rangers Hockey Club was in the enviable position of having an 800-person waiting list for season tickets; however, this scenario caused a perception that games were always sold out, which discouraged a new generation of fan...Starting at €8.20
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Tim Hortons Inc.
Karin Schnarr; W. Glenn RoweCase IVEY-9B14M114-EStrategyIn 2014, Tim Hortons Inc., a powerhouse in the Canadian quick service restaurant industry for 50 years, has a number of strategic choices to make if it is going to address increasing competition and shifting consumer trends. To have an international presence, it needs the financial resources, organizational capabilities, store saturation, product innovation and brand recognition to compete with Starbucks, McDonald’s and Dunkin’ Donuts, the world’...Starting at €8.20