Ivey Business School (Canada)
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Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
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Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
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Gatorade (Spanish version)
John R. Kennedy; Paul BandieraCase IVEY-9A87AS01Entrepreneurship, MarketingEl nuevo oficial de desarrollo de negocios para Quaker Oats Canada Limited, fue asignado para desarrollar una propuesta para la posible introducción de Gatorade en Canadá. Él debe desarrollar un completo plan de mercadotecnia y una propuesta financiera. El caso se enfoca en decisiones sobre canales de venta, sabores, tipos de envases, tamaño de envases, precios minoristas, márgenes de la compañía y de comercio, y estimar resultados y flujo de fon...Starting at €8.20