Ivey Business School (Canada)
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Comfort Remote Site Services Ltd.
Elizabeth M.A. Grasby; Jimmy WangCase IVEY-9B18M105-EStrategyComfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) ...Starting at €8.20
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Lockbox Social Inc.: Status Quo or SEO
Elizabeth M.A. Grasby; Jimmy WangCase IVEY-9B17B017-EAccounting and Control, EntrepreneurshipIn July 2016, the founder and president of Lockbox Social Inc., an American social media management company for real estate agents, was contemplating whether to offer search engine optimization (SEO) as a new product. He needed to decide whether to pivot his business to pursue SEO exclusively, include SEO with the current product mix, or stay with the status quo and reconsider SEO at a later date. How would the two products—social media managemen...Starting at €8.20
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The Church Key: Unlocking Success
Julie Gosse; Natalie WhiteCase IVEY-9B19N013-EEntrepreneurship, FinanceIn January 2018, the account manager at the Commercial Bank of Canada was reviewing a request for a $200,000 long-term loan and a $60,000 working capital loan for The Church Key Bistro-Pub, a fine dining restaurant located in downtown London, Ontario. TheStarting at €8.20