Ivey Business School (Canada)
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South East Grey Community Health Centre: Journey to Rural Expansion
David Barrett; Vania SakelarisCase IVEY-9B20D008-EEntrepreneurship, Service and Operations ManagementIn 2019, the clinical director of the South East Grey Community Health Centre was conflicted about whether to proceed with presenting the chief executive officer with a proposal to expand the health centre's primary services to a satellite location in theStarting at €8.20
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Pupadise, Inc.: Unleashing a Business
Eric DolanskyCase IVEY-9B20A043-EEntrepreneurship, MarketingIn late 2018, the founder and owner of Pupadise, Inc., a pet care business in Canada, was nearing her graduation from university and needed to decide what to do with the business she had built in her undergraduate years. Pupadise cared for clients’ pets wStarting at €8.20
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McMaster Family Health Team: Culture Evolution
David Barrett; Vania SakelarisCase IVEY-9B20D009-EService and Operations ManagementIn 2016, the chair of McMaster Family Health Team faced challenges related to differences in operational culture that had emerged at its two clinic sites—Stonechurch Family Health Centre and McMaster Family Practice. The two sites, which had operated indeStarting at €8.20
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Saint Elizabeth: Innovation in Health Care
David Barrett; Ramasastry ChandrasekharCase IVEY-9B16D025-EService and Operations ManagementSaint Elizabeth, a leading Canadian health-care enterprise, had been managing innovation through what it called the Innovation Tripod. This had three components—Ideas (which involved generating innovative ideas from among employees), Solutions (involving outside ventures in innovation), and Impact (consisting of ways in which results were measured). The chief executive officer (CEO) was facing a dilemma with each element of the tripod. How could ...Starting at €8.20
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InteraXon Inc.'s Muse: Aligning the Supply Chain
David Barrett; Ramasastry ChandrasekharCase IVEY-9B17D011-EEntrepreneurship, Service and Operations Management, StrategyIn 2016, the chief operating officer (COO) of InteraXon Inc., a Toronto-based technology start-up in the health and wellness sector, needed to put together a revised supply chain that was consistent with the company’s new strategic plan. InteraXon’s flagship product was a lightweight headband called Muse, aimed at measuring the wearer’s brain activity. The COO needed to keep in mind two major requirements of the new plan: a) the company would be ...Starting at €8.20
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Receiver Coffee: Brewing Up Wholesale Customers
Eric DolanskyCase IVEY-9B20A010-EEntrepreneurship, MarketingReceiver Coffee (Receiver), a Prince Edward Island-based coffee roaster and café, had found success since opening in 2012. Co-owner Colleen MacKay and her partners were trying to grow the wholesale side of the business, selling high-end coffee to cafés, restaurants, and other businesses outside of their usual trading area, with a focus on Ontario and Quebec customers. Sales growth of wholesale coffee had been limited, despite the overall success ...Starting at €8.20
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Union Pearson Express: A Train Wreck in Slow Motion
Eric DolanskyCase IVEY-9B17A007-EMarketingIn February 2016, the president of the Union Pearson Express was being pressured to lower the fare price. The rail link between Union Station in downtown Toronto and the Toronto Pearson International Airport had only been running for eight months, but ridership was well below targets. On average, the train ran at only 10 per cent of capacity, and current revenue only covered 35 per cent of operating costs. The president and her team had set the o...Starting at €8.20
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Kindred Home Care: Choosing Growth Options
David Barrett; Ramasastry ChandrasekharCase IVEY-9B19D024-EEntrepreneurship, Service and Operations Management, StrategyIn June 2017, the chief executive officer (CEO) of Kindred Home Care, a home care company in the Canadian province of New Brunswick, bordering the United States, was grappling with three options for scaling up operations—take the familiar acquisition routStarting at €8.20