Ivey Business School (Canada)
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Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Kevin Au; Bernard Suen; Na Shen; Justine TangCase IVEY-9B10M101-EEntrepreneurship, StrategyTommy Li was a designer and brand consultant renowned for his black humour and bold visual impact. With business spanning Hong Kong, China, Macau, Japan, and Italy, Tommy Li was one of the few Hong Kong designers to have entered the international market. In his ten years of experience as a design staff member, Li learned that getting the right clients was the key to a successful design consultancy business. Therefore, Li set up his own company to...Starting at €8.20
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Internationalization of Koyo Jeans from Hong Kong
Kevin Au; Bernard Suen; Na Shen; Justine TangCase IVEY-9B11M053-EEntrepreneurship, Marketing, StrategyWilliam Cheung owned an apparel wholesaler and a boutique shop that sold his clothing designs in Hong Kong. After attending a fashion exhibition in France, he realized his products were lacking compared to European brands. This experience motivated him to improve his jeans designs, and he soon registered “Koyo” as an independent company. He went on to become the first Hong Kong designer embraced by the French department store Galeries Lafayette. ...Starting at €8.20
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Haidilao International Holding Ltd: Initial Public Offering for Expansion
Weina Zhang; Ruth S.K. Tan; Arnold SimCase IVEY-W24090-EFinanceOn September 26, 2018, the Chinese hotpot chain Haidilao International Holding Ltd. launched an initial public offering, during a time of ongoing trade tensions between the United States and China, and started trading of the company’s shares on the Hong Kong Stock Exchange. The Beijing-based company sold 424.5 million shares at HK$17.8 (US$2.27) per share, which was on the high end of the indicative price range. Its price-to-earnings ratio of 30....Starting at €8.20
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Singapore Airlines: In Talks to Invest in Jeju Air
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina ZhangCase IVEY-9B15N013-EFinance, StrategyJeju Air is a market leader in the South Korean low-cost carrier industry, operating more than 20 domestic and international air routes in Asian countries. In the midst of rising economic activity and the opening of more air routes in North Asia, Jeju Air is planning an initial public offering to seek capital to grow its China business.Meanwhile, Singapore Airlines is in discussions to purchase a 20 per cent equity investment in Jeju Air. Is this...Starting at €8.20
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Design Careers of Alan Yip and Winnif Pang
Kevin Au; Bernard Suen; Daisy Wong; Na ShenCase IVEY-9B10M063-EEntrepreneurship, StrategyThis case describes how two Hong Kong product designers chose their respective paths and achieved design excellence and celebrity status. The case is suitable for teaching MBA and senior undergraduate students the value of design entrepreneurship in professional services. It is useful for courses in entrepreneurship and innovation management in business and engineering schools. Human resources management or organizational behaviour classes may al...Starting at €8.20
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Xiabu Xiabu: From Hotpot to Crisis Management
Ruth S.K. Tan; Weina Zhang; Renbao ChenCase IVEY-W24205-EFinanceOn September 6, 2018, a couple was enjoying a meal at a hotpot restaurant in Weifang, Shandong Province, China. The restaurant was a branch of the popular Chinese hotpot restaurant chain owned by Xiabuxiabu Catering Management (China) Holdings Co. Ltd. (Xiabu Xiabu). Halfway through the meal, the pregnant wife found a dead rat in her soup. The news spread on social media, and according to some analysts, Xiabu Xiabu’s share price dropped US$190 mi...Starting at €8.20