Ivey Business School (Canada)
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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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Griffiths Energy International: The Board's Dilemma (B)
Gerard Seijts; Dawn OosterhoffCase IVEY-9B18C032-EEntrepreneurship, Leadership and People Management, StrategySupplement for product 9B18C031.Starting at €5.74
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Kellie Leitch: Authenticity in Leadership
Gerard Seijts; Dawn OosterhoffCase IVEY-9B19C007-ELeadership and People ManagementKellie Leitch, a long-time member of Canada's Conservative Party but a relative newcomer as an elected politician, ran in the party's 2017 election for a new party leader. Her platform addressed several issues, but the media focused on two: a commitment to institute screening of newcomers to the country for their adherence to Canadian values and a platform of anti-elite initiatives. By the time the election for leader was held in May 2017, Leitch...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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Griffiths Energy International: The Board's Dilemma (A)
Gerard Seijts; Dawn OosterhoffCase IVEY-9B18C031-EEntrepreneurship, Leadership and People Management, StrategyIn 2012, Griffiths Energy International Inc. had secured the land leases needed to begin drilling for oil in Chad and was preparing for an IPO. During the due diligence, the company’s lawyers found consulting contracts that appeared to be payments to a public official to gain a business advantage. While bribing officials was not uncommon in Chad, it was a criminal offence in Canada. The company’s senior executive team was new, and the founder and...Starting at €8.20