Ivey Business School (Canada)
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Immuno-Genetics Inc.: Technology for Predicting Immune Response
Thomas FunkCase IVEY-9B16A061-EEntrepreneurship, MarketingResearchers at the Ontario Veterinary College had formed a company, Immuno-Genetics Inc., to develop new technologies to measure the immune response of dairy cows by using a blood test and skin thickness test on individual cows. Cows who showed a high immune response were unlikely to contract a number of common diseases. The test results thus allowed dairy producers to determine the likelihood of cows having health problems over their lifetimes. ...Starting at €8.20
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K9FuelBar: An Energy Treat for Dogs
Thomas Funk; Carol HutchinsonCase IVEY-9B17A017-EEntrepreneurship, MarketingIn 2015, a nutritionist and dog lover developed a new canine energy bar called K9FuelBar. This product was made of all-natural, non-genetically modified, organic ingredients. In doing some investigation, the product's developer realized there could be a small, but sufficient, market to make her product commercially viable. At this point, she needed to evaluate and decide on the best method of distribution for her product. She identified multiple ...Starting at €8.20
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Sears Canada (A)
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B13D014-EService and Operations ManagementSears Canada’s associate vice-president of sustainability faces dilemmas in executing a strategy to reduce the retailer’s carbon footprint. He needs to integrate the concept of sustainability into the company’s larger corporate objectives, drive the concept in individual business units and identify the metrics for tracking the progress of reducing Sears Canada’s carbon footprint.The (B) case, 9B13D015, is positioned two years later, when the asso...Starting at €8.20
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Sonnen Trucking Company
Stephan Vachon; Tessa WeidnerCase IVEY-9B15D005-EService and Operations ManagementIn January 2013, the new chief executive officer of the Sonnen Trucking Company, a family-owned business, is considering how to reduce fleet insurance costs. As profit margins are very tight and continuing to shrink, she has to think about variables she can control in order to affect the bottom line positively. Insurance costs are the logical item to address since they are based on the company’s safety and accident records and the extent that it ...Starting at €8.20
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Re-Matt Inc.: Scaling the Mattress Recycling Operations
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B17D023-EIn January 2017, the owner of Re-Matt Inc. (Re-Matt), a mattress recycling operation, was considering the way forward for the business he had developed in the city of Calgary, Alberta. Re-Matt was a unique enterprise in Alberta where municipalities, both urban and rural, had been categorizing mattresses as waste, and sending them to landfills for disposal, for decades. Re-Matt’s business was diverting used mattresses from landfills and recycling ...Starting at €8.20
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Le Cerf de Tremblant
Thomas Funk; Wendy Lange-FariaCase IVEY-9B13A037-EEntrepreneurship, MarketingAn owner was concerned about the condo she bought in Mont Tremblant, Quebec in 2006 as an investment property and for occasional use by her family. A beautiful, five-bedroom unit with a panoramic view over the La Bête golf course, it was close to the ski area, the village of Tremblant, shopping, spas, restaurants and a casino. It was fully furnished with many upgrades. However, by 2010, the number of rentals was disappointing, and the unit was op...Starting at €8.20
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Sears Canada (B)
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B13D015-EService and Operations ManagementThis is a supplement to 9B13D014.Starting at €5.74
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Erie Thames Powerlines: The Hybrid Truck Decision
Stephan Vachon; Ryan MallanyCase IVEY-9B16B020-EAccounting and ControlErie Thames Powerlines, an electricity distributor in Southwestern Ontario, needed to determine the suitability of the company acquiring a hybrid truck as opposed to a conventional diesel utility truck. As of early July 2016, the truck suppliers (for both hybrid and diesel trucks) and the internal accounting department had provided substantial information with which to conduct a thorough analysis. The company also wanted to include some qualitati...Starting at €8.20