Ivey Business School (Canada)
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henderson bas
John S. Haywood-Farmer; Nicole Shomair; Ari ShomairCase IVEY-9B08D008-EService and Operations ManagementThe director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the co...Starting at €8.20
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Graham's Pharmacy: Traditional Care, Modern Solutions
Nicole Bérubé; R. Frank DelangheCase IVEY-9B16A047-EEntrepreneurship, MarketingIn 2012, Graham’s Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the brainchild of a pharmacist and entrepreneur with a strong commitment to the pharmacist profession. Located in the heart of the historic business sector of Kingston, Ontario, Graham’s Pharmacy had taken over a historic building that formerly housed a bank. The pharmacy was intended to improve the q...Starting at €8.20
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Kinsip: Marketing Spirits, Maple Syrup, And Hand Sanitizer
Nicole Bérubé; Geoffrey T. PondCase IVEY-9B21A017-EMarketing, StrategyIn May 2020, the three cofounders of Kinsip House of Fine Spirits (Kinsip), a craft distillery located on a farm in Prince Edward County, Ontario, Canada, felt a great sense of accomplishment. The distillery had a varied product mix that included light anStarting at €8.20
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Westmount Retirement Residence
Mary Gillett; Nicole ShomairCase IVEY-9B08B002-EAccounting and ControlThe administrator of the Westmount Retirement Residence is concerned about the current cost accounting system. The administrator is not clear on how much each service offered was truly costing, and therefore charged each resident the same price per month regardless of their needs. In the past, the majority of patients demanded similar services, and therefore this pricing and costing system was appropriate. However, with demographic changes to the...Starting at €8.20