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Scenic Floral Inc.: Growing a Start-Up
Susan J. Van Weelden; Laurie George Busuttil; Emma Vander PloegCase IVEY-9B21M015-EStrategyIn May 2020, Scenic Floral Inc. (Scenic), a Beamsville, Ontario start-up that sourced fresh cut flowers from Colombian farms and the Niagara Peninsula, was aggressively looking to expand the business. The company’s Mother’s Day sales had started out very slowly in 2020 as the floral industry in Canada and worldwide began to recover from the coronavirus (COVID-19) pandemic. While a flurry of last-minute orders from Scenic’s two largest customers m...Starting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes
Bissan Ghaddar; Tiffany Bayley; Jonathan Hu; Ibrahim RanaCase IVEY-W28526-EDecision AnalysisLondon Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and che...Starting at €8.20
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Choosing Neighbourhood Community Projects
Tiffany BayleyCase IVEY-9B20E011-EDecision AnalysisIn November 2019, Jean Matthews had to decide how to allocate CA$300,000 toward neighbourhood improvement ideas submitted by city residents. Each of the four neighbourhoods in the city could receive up to CA$75,000 in funding, and Matthews had to consider the number of votes for each idea in her analysis. How should she identify which community projects to pursue?Starting at €8.20
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Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George BusuttilCase IVEY-9B20M104-EStrategyNuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not foundStarting at €8.20