Ivey Business School (Canada)
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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LumiSmart (B): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCase IVEY-9B11M032-EEntrepreneurship, StrategyThis supplement to LumiSmart (A): Answering the Call for Negawatts explores how the development of the clean technology might be financed.Starting at €5.74
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LumiSmart (A): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCase IVEY-9B11M031-EEntrepreneurship, StrategyThe president and chief executive officer (CEO) of an established Toronto-based boutique consulting firm is in the process of expanding his company’s core competency from the largely mature tech sector to the new and rapidly growing field of clean technology. During this time, the CEO is introduced to an inventor and an entrepreneur who have developed a waveform technology that they claim will instantaneously reduce electricity consumption by 30 ...Starting at €8.20
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Maple Leaf Simply Fresh (A)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A008-EMarketingA new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. The chilled ready meals category in Canada is expected to exceed $200 million by 2011, and plans call for Maple Leaf to own more than half the category by that time. In the (A) case in this four-part series, the vice president of innovation and brand development is convening a group meeting to finaliz...Starting at €8.20