Ivey Business School (Canada)
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Marble Slab Creamery: A Grand Occasion
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B09A034-EMarketingThe franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her sto...Starting at €8.20
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Sandcore Instruments (B)
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B10C012-ELeadership and People ManagementThe vice-president of human resources at Sandcore Instruments has to make a recommendation to the company's president regarding a sales representative with a history of poor performance. In this supplement to Sandcore Instruments (A), product #9B10C011, the vice-president discovers that the sales representative has offered to perform service work for a customer on his own time at a much lower price if cash is paid. The vice-president must update ...Starting at €5.74
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MacKenzie & Marr Guitars
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B13A038-EEntrepreneurship, MarketingIn 2013, the chief executive officer of the Canadian guitar manufacturer MacKenzie & Marr Guitars was reviewing all options to increase monthly sales, which were well short of the goal of 100 guitars a month or $1 million in annual revenue. Unlike its competitors in Canada, the company sold its products only online, promising delivery within 10 days and providing a seven-day return guarantee if the customer was not satisfied with the product. The...Starting at €8.20
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Cineplex Entertainment: The Loyalty Program
Kenneth G. Hardy; Renee ZatzmanCase IVEY-9B08A008-EEntrepreneurship, MarketingIn 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer...Starting at €8.20
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Colin's Car Detailing
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B14M008-EStrategyThe owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for t...Starting at €8.20
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Sandcore Instruments (A)
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B10C011-ELeadership and People ManagementThe vice-president of human resources at Sandcore Instruments has to make a recommendation to the company's president regarding a sales representative with a history of poor performance. The vice-president must decide what action to take, including whether the sales representative should be terminated. The vice-president must consider how his decision will affect other employees in the Quebec sales network.Starting at €8.20