Ivey Business School (Canada)
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getClarity Inc. (A)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E015-ECorporate GovernanceGetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm’s own data, which has been attained through an exclusive contract. The company’s current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demograph...Starting at €8.20
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Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCase IVEY-9B10M108-EEntrepreneurship, Marketing, StrategyThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20
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getClarity Inc. (B)
Xinghao Yan; Mathew MacFayden; Matthew MordenCase IVEY-9B14E016-ECorporate GovernanceSupplement to getGlarity (A) (see 9B14E015). An Excel spreadsheet for this supplement is available (see 7B14E016).Starting at €5.74