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Marble Slab Creamery: A Grand Occasion
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B09A034-EMarketingThe franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her sto...Starting at €8.20
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Sandcore Instruments (B)
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B10C012-ELeadership and People ManagementThe vice-president of human resources at Sandcore Instruments has to make a recommendation to the company's president regarding a sales representative with a history of poor performance. In this supplement to Sandcore Instruments (A), product #9B10C011, the vice-president discovers that the sales representative has offered to perform service work for a customer on his own time at a much lower price if cash is paid. The vice-president must update ...Starting at €5.74
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The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCase IVEY-9B18M165-EEntrepreneurship, StrategyIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Starting at €8.20
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Cineplex Entertainment: The Loyalty Program
Kenneth G. Hardy; Renee ZatzmanCase IVEY-9B08A008-EEntrepreneurship, MarketingIn 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer...Starting at €8.20
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Sandcore Instruments (A)
Elizabeth M.A. Grasby; Renee ZatzmanCase IVEY-9B10C011-ELeadership and People ManagementThe vice-president of human resources at Sandcore Instruments has to make a recommendation to the company's president regarding a sales representative with a history of poor performance. The vice-president must decide what action to take, including whether the sales representative should be terminated. The vice-president must consider how his decision will affect other employees in the Quebec sales network.Starting at €8.20
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Shandong Gold's Proposed Acquisition of TMAC in the High Arctic (Spanish version)
Su Liu; Paul W. Beamish; Alex BeamishCase IVEY-W29926StrategyIn May 2020, Chinese state-owned Shandong Gold Group was attempting to acquire the Canadian gold mining company TMAC Resources, whose gold mines were located in the High Arctic. If this acquisition took place, it would be the first time Shandong Gold Group would operate a gold mine outside of China. However, it would be a challenge for Shandong Gold Group to operate a mine in such a hard-to-navigate polar environment. As well, there were other li...Starting at €8.20