Default Category
-
Spectrum Brands, Inc. - The Sales Force Dilemma
Donald W. Barclay; Joe FalconiCase IVEY-9B06A035-EMarketingIn 2005, the vice-president of sales and marketing for the Canadian division of Spectrum Brands Inc. must determine his next steps regarding the structure of his sales force. Spectrum Brands (Spectrum), a global consumer products company formerly known as Rayovac Corporation, had made a number of acquisitions to diversify and expand its product and brand portfolio. With these changes, Spectrum had become a leading supplier of consumer batteries, ...Starting at €8.20
-
Rayovac Corporation - The Rechargeable Battery Opportunity
Donald W. Barclay; Joe FalconiCase IVEY-9B06A036-EMarketingThe vice-president of sales and marketing was contemplating how to grow the Rayovac Battery Division of Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company, owned a variety of brand name products. The vice-president of sales and marketing knew that, with effective marketing, the rechargeable battery market was one that would likely grow within North America as it had in Europe. Major competitors were not focusing ...Starting at €8.20
-
Breaking the Silence at Work: (A) Taboo Topics
Kanina Blanchard, Alison Konrad, Karen MacmillanCase IVEY-W25584-EKnowledge and Communication, Leadership and People ManagementLike the society of which it is a part, the work world has not been immune to the plight of intolerance. Recognizing that while systemic changes are necessary, this case offers a powerful way to combat bias by empowering employees to speak up in order toStarting at €8.20
-
Breaking the Silence at Work: (B) Explore Your Own Stories
Kanina Blanchard, Alison Konrad, Karen MacmillanCase IVEY-W25586-EKnowledge and Communication, Leadership and People ManagementSupplement for product W25584.Starting at €5.74