Ivey Business School (Canada)
- Case
Kraft Foods Canada: Targeting the Millennials
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A015-EPublished: Jun 6, 2016Reviewed: Jun 6, 2016Language: English - Case
Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A002-EPublished: Jun 21, 2011Language: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Language: Spanish - Case
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A067-EPublished: Dec 22, 2016Reviewed: Dec 22, 2016Language: English - Case
Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A003-EPublished: Apr 8, 2011Language: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Language: English - Case
Unilever Canada: Redefining the AXE Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A066-EPublished: Dec 23, 2016Reviewed: Dec 23, 2016Language: English - Case
Matchstick Inc.: Word-of-Mouth Marketing (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A019-EPublished: Sep 24, 2010Reviewed: Jun 13, 2017Language: English - Case
Matchstick Inc.: Word-of-Mouth Marketing (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A020-EPublished: Sep 24, 2010Reviewed: Jun 13, 2017Language: English - Case
The Academy: Evaluating Growth Alternatives
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19B016-EPublished: Dec 20, 2019Reviewed: Dec 20, 2019Language: English