Ivey Business School (Canada)
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Hop Compost: Maintaining Environmental Accountability with Growth
Houston Peschl; Anne Kleffner; Olga Petricevic; Miranda Mantey; Justin ZimmermanCase IVEY-9B18C044-EEntrepreneurship, Leadership and People ManagementHop Compost (Hop) was a Canadian start-up that took food scraps destined for landfill and converted them to an organic, highly nutrient compost using novel, licensed technology. The company was approaching the end of its first year and facing two decisionStarting at €8.20
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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20