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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Strong Tie Ltd.
Dan ThompsonCase IVEY-9B11N021-EAccounting and Control, FinanceThe CEO of Strong Tie received the draft 2008 financial statements for the company, which was a manufacturer of structural connectors used in the building industry. He began to question the company’s performance when he compared the statements to those of previous years. How were profits holding up given the intense price competition in the industry? Were attempts to lower costs through more automation paying off? Were the current problems in the...Starting at €8.20
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Delisle Industries
Dan ThompsonCase IVEY-9B15N014-EEntrepreneurship, FinanceIn 2011, the sole owner and chief executive officer of Delisle Industries received Delisle’s 2010 financial statements from the company’s auditors and compared the results with previous years. While she was very happy with Delisle’s rapid growth, she had a number of serious concerns about its future. In particular, she was concerned about operating problems that had arisen as a result of rapid expansion as well as Delisle’s dependence on one vend...Starting at €8.20
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Darlarna Furniture Ltd.
Dan ThompsonCase IVEY-9B10B002-EAccounting and Control, Entrepreneurship, FinanceDarlarna is a manufacturer of high-end Swedish-style furniture. It has grown rapidly since its formation in 2005 and is currently attempting to expand into the U.S. market. In early 2009, after releasing the financial statements from the accountants, the owner became very concerned about a dramatic decrease in profits and all the bad news relating to the financial crisis in the United States. A chartered accountant was hired to conduct an analysi...Starting at €8.20