Ivey Business School (Canada)
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Understanding Text Mining and Sentiment Analysis in Hotel Booking
Rasha Kashef; Sakariya AhmedCase IVEY-9B19E019-EDecision AnalysisA management science professor had an unpleasant experience with a hotel she stayed at in New York City. Consequently, she wanted to figure out if hotel ratings were enough to recommend a hotel, or if customers’ text reviews could be used as more importanStarting at €8.20
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Decorative Interiors Inc.
Elizabeth M.A. Grasby; Joe FigliomeniCase IVEY-9B07M077-EStrategyThe owners of Decorative Interiors Inc. (DI) must decide the future of their business. DI had been their family's sole source of income for the past 18 years. Although the owners would like to increase sales and profitability, they are unsure how to proceed after one of the owners suffered a heart attack and the doctor advised him to change his lifestyle. The case provides the opportunity to discuss the following: the strategic management tension...Starting at €8.20
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NoVeggie Inc.
John S. Haywood-Farmer; Joe Figliomeni; Charles KornCase IVEY-9B07D016-EService and Operations ManagementA summer employee at NoVeggie Inc. (NoVeggie) of Toronto, Ontario, was analyzing the viability of changing delivery companies. NoVeggie's largest client, Select Grocers (Select), had recently decided to introduce NoVeggie's products to a new group of Select's grocery stores in Ontario. Although this move would increase sales, it was also expected to increase delivery costs. Now the summer employee is trying to determine the actual delivery costs ...Starting at €8.20