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Five Hole for Food: Entrepreneurial Strategy
Adam J. Mills; Jan KietzmannCase IVEY-9B13M064-EEntrepreneurship, StrategyThe founder of a non-profit organization that ran a cross-country ball hockey tournament in support of Food Banks Canada had to discuss the future of the organization with his team as it headed into its third year of operations. Foremost in his mind were questions about whether to continue Five Hole for Food as it had run for the first two years — organized exclusively on social media, managed completely by volunteers and funded by sponsorship do...Starting at €8.20
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Methanex: Developing Strategy in a Commodity Industry
Daniel Shapiro; Carolyn Egri; Michael Parent; Adam J. MillsCase IVEY-9B13M066-EStrategyMethanex, the world’s largest producer of methanol, was a $2.5 billion global company based in Canada. Top management at Methanex undertook a quarterly risk review that included a systematic review of corporate strategy and the competitive landscape in the methanol industry. The review’s primary objective was to identify organizational risks and opportunities and to develop appropriate strategic responses for both short-term profits and long-term...Starting at €8.20
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LumiSmart (A): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCase IVEY-9B11M031-EEntrepreneurship, StrategyThe president and chief executive officer (CEO) of an established Toronto-based boutique consulting firm is in the process of expanding his company’s core competency from the largely mature tech sector to the new and rapidly growing field of clean technology. During this time, the CEO is introduced to an inventor and an entrepreneur who have developed a waveform technology that they claim will instantaneously reduce electricity consumption by 30 ...Starting at €8.20
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Lululemon Athletica's Product, Employee and Public Relations Issues
Stefanie Beninger; Simon Pek; Karen Robson; Adam J. MillsCase IVEY-9B14A039-EMarketingLululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013....Starting at €8.20
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LumiSmart (B): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCase IVEY-9B11M032-EEntrepreneurship, StrategyThis supplement to LumiSmart (A): Answering the Call for Negawatts explores how the development of the clean technology might be financed.Starting at €5.74