Ivey Business School (Canada)
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Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCase IVEY-9B10M108-EEntrepreneurship, Marketing, StrategyThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Starting at €8.20
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EPCOR Utilities Inc. (A): A Critical Community Consultation
Pratima Bansal; Tom EwartCase IVEY-9B07M009-EStrategyIn January 2003, EPCOR Utilities (EPCOR) was facing great pressure from a radical community group that wanted the company out of its community of Rossdale - where EPCOR was founded in 1891 and had been operating since. The pressure had mounted to the point that EPCOR's sole shareholder, the City of Edmonton, had asked that EPCOR prepare a long-term plan for its operations in Rossdale as part of a formal review of the land use at the site. Operati...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20
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EPCOR Utilities Inc. (B): Balancing Stakeholder Interests
Pratima Bansal; Tom EwartCase IVEY-9B07M010-EStrategySupplement to EPCOR Utilities Inc. A Critical Community Consultation (A), product 9B07M009.Starting at €5.74