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ParticipACTION: A Social Marketing Challenge to Halt Canada’s Obesity
Dante Pirouz; Monica C. LaBarge; Karam PutrosCase IVEY-9B15A011-EMarketingOn July 12, 1971, Sport Participation Canada, a not-for-profit company, was established by the Canadian government to encourage Canadians to increase their physical activity levels to fight the “obesity epidemic” that was causing health care costs to soar. One year later, the company was nationalized and renamed ParticipACTION. To spread its message, it relied on humourous ads, especially on TV, to encourage adults and children to exercise more. ...Starting at €8.20
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Target Canada
Dante Pirouz; Steven (Sang Kil) HongCase IVEY-9B14A059-EMarketing, StrategyIn 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new pres...Starting at €8.20
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Chris Lee’s Investment Plan
Hubert Pun; Lana RaoCase IVEY-9B15E007-ECorporate GovernanceIn December 2012, a young worker in Toronto wants to invest $50,000 savings. He needs to decide the equity portfolio that will result in the lowest risk at the best possible return on his investment. In particular, he is looking to invest in Wal-Mart, IBM, Apple, Chevron and Amazon, all large U.S. corporations that have weathered the recent economic crisis and show growth potential for the future. He remembers learning about using efficient front...Starting at €8.20
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Porsche: Harnessing Social Media
Dante Pirouz; Ken MarkCase IVEY-9B14A060-EMarketingThe marketing director of an advertising agency is considering marketing options to present to Porsche Canada. The goal is to generate sales of Porsche vehicles in Canada by using social media to highlight the fact that Porsches can be driven in winter conditions. The objective of this program, which includes a variety of social media tools and messages, augments Porsche Car Canada’s traditional marketing campaign of billboards, event sponsorship...Starting at €8.20
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Lululemon Athletica Inc.
Dante Pirouz; Kelly Huang (Arman)Case IVEY-9B14A034-EEntrepreneurship, MarketingNear the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company's reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as ...Starting at €8.20
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NorthCentral Bank: Navigating the Challenges of Fintechs, Neobanks, and Cryptocurrencies
Hubert Pun; Felipe Restrepo; Dollar LuoCase IVEY-W33866-EFinance, Information TechnologiesJonathan Gray, the head of Digital Assets at NorthCentral Bank, was tasked with deciding how the bank should approach the growing demand for cryptocurrency (crypto) investment products and services. As the fintech industry continued to grow rapidly and younger digital consumers expressed a desire for crypto-friendly products, the bank had to decide how to proceed. Gray considered three options: maintaining the status quo and not offering crypto p...Starting at €8.20
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Porsche Canada: Selling Winter Driving
Dante Pirouz; Ken MarkCase IVEY-9B11A021-EMarketingPorsche Canada wants to encourage its Canadian customers to drive their cars in winter. The goal is increased sales of cars (by consumers unwilling to buy a Porsche only for summer driving) and winter accessories such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to ice and salt; that sports cars generally perform poorly in winter conditions; and that it i...Starting at €8.20
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A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A004-EEntrepreneurship, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Starting at €8.20
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Lucas Wang: Stop-Loss Strategy
Hubert Pun; Hongmei SunCase IVEY-9B16E023-ECorporate GovernanceOn February 29, 2016, an investor, who was a business school graduate, purchased one share of Tesla Motors, Inc. stock for $191.93. In doing so, the investor wondered what trading strategy should be followed over the next six months to maximize returns while minimizing risk. In choosing a strategy, he wanted to make good use of the knowledge gained from his financial analytics classes. To that end, he did not know if he should choose a buy and ho...Starting at €8.20