Ivey Business School (Canada)
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Prelko Marketing Systems Inc.
Elizabeth M.A. Grasby; Eli GladstoneCase IVEY-9B12B004-EAccounting and ControlThe president and chief executive officer of Prelko, a firm that, among other services, provides personalized printing for large companies, must decide if a new printing software application from Europe is appropriate for use by the company. The company’s printing business has been in decline and the president must determine whether the company should cease offering printing services entirely to its customers, or if there is a profitable way to r...Starting at €8.20
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Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)
Kevin McKagueCase IVEY-9B12M034-EEntrepreneurship, StrategyThis case is a supplement to Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A).Starting at €5.74
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Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)
Kevin McKagueCase IVEY-9B12M033-EEntrepreneurship, StrategyThis case examines how CARE, a non-profit international development organization, begins to pursue a market-based approach to meeting its poverty-reduction mission. Specifically, a CARE project manager explores how previous work with low-income livestock herders in drought-prone eastern Kenya might offer an opportunity to work with value chain actors to improve access to markets and increase farmers’ incomes.With the Kenyan livestock project as t...Starting at €8.20
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Duffinbear Inc.
Elizabeth M.A. Grasby; Eli GladstoneCase IVEY-9B12B008-EAccounting and ControlRob Hantziano, president and founder of Duffinbear Inc., must review the various financing and investing transactions that have taken place over the fiscal year 2011.Starting at €8.20