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The Heat is ON
Mark Zbaracki; Maziar RazCase IVEY-9B14M097-EEntrepreneurship, StrategyIn January 2014, the chief executive officer of AutoTherm, a small smart-thermostat design company located in Toronto, Canada, was considering the company’s future in light of the uncertainties and fast changing dynamics of the industry. As an incumbent and small engineering firm, AutoTherm’s plans to sell its first product, B133, through partnership with a large electronics company had not been quite successful. Given the dire state of the compa...Starting at €8.20
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Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada
Mark Zbaracki; Jedy WangCase IVEY-9B16M138-EStrategyThe Canadian brand manager of Zelboraf had to decide how to introduce and price Zelboraf in the Canadian market. Zelboraf was a breakthrough discovery in treatment for melanoma cancer patients. Hoffmann-La Roche (Roche) began developing Zelboraf in 2005. During the clinical trials, the drug yielded such positive results in targeting late-stage (metastatic) melanoma cancer that Roche ended clinical trials early in order to expedite FDA approval an...Starting at €8.20
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Phil's Haulage
Elizabeth M.A. Grasby; Brian LangenCase IVEY-9B15B002-EAccounting and ControlThe president and CEO of a commercial group must assess his options after his company’s recent acquisition of a small hauling company. This new company transported construction materials and aggregates from one location to another. After a few successful years of growth in the hauling business, the CEO wondered whether the new company should expand into the excavating business. He needed to evaluate the health of the current operations from a pro...Starting at €8.20
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Smith Commercial Developments
Elizabeth M.A. Grasby; Brian LangenCase IVEY-9B16B001-EAccounting and ControlIn 2014, the president of a commercial development company needed to secure investor financing to develop a retail plaza. He must analyze the development’s costs and benefits in order to convince investors to finance the project. The president wanted to create value while reducing risk for both the company and the investor group when deciding whether to move forward with this opportunity. He had a week to perform his qualitative analysis.Starting at €8.20
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Totally Tidy by Tilly
Elizabeth M.A. Grasby; Brian LangenCase IVEY-9B16B009-EAccounting and Control, EntrepreneurshipSpring cleaning season 2015 was about to begin in a small community north of Toronto, Ontario, Canada, and a prospective business owner was deciding whether to launch a new business. Totally Tidy by Tilly would provide cleaning services, professional organizing services, or both. Before moving forward, this new entrepreneur first needed to understand the environment for her new venture. Based on that understanding, she needed to decide what servi...Starting at €8.20
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Parker & Pine
Elizabeth M.A. Grasby; Brian LangenCase IVEY-9B15A018-EEntrepreneurship, MarketingThe co-founders of Parker & Pine must decide how best to launch their apparel company’s first product, the boxer brief for plus-sized men. With only a few small changes to be made to the product before a full-scale launch, the partners have two important marketing decisions to make: setting the selling price for the boxer briefs and deciding how best to market them alongside the Parker & Pine brand.Starting at €8.20