Ivey Business School (Canada)
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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Custom Closet Contractors: Making the Database Cut
Derrick Neufeld; Michael Schwartz; Michael GencarelliCase IVEY-9B18E004-EInformation TechnologiesIn the summer of 2017, after completing his third year of business school, a student was eager to apply his newly developed business and technology skill sets at his father’s company during his four-month summer position. His father’s business, Custom Closet Contractors, designed and manufactured custom home organization solutions for home builders and individual clients. In the past year, the successful company’s sales growth had slowed, while e...Starting at €8.20
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Foxcore Retail (B): Database Implementation
Derrick Neufeld; Liam Corrigan; Michael GencarelliCase IVEY-9B18E017-EInformation TechnologiesSupplement for product 9B18E016.Starting at €5.74
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20
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Foxcore Retail (A): Designing a Database
Derrick Neufeld; Liam Corrigan; Michael GencarelliCase IVEY-9B18E016-EInformation TechnologiesOn April 2, 2017, the two founders of Foxcore Retail were preparing for a third summer managing their small retail business in Ontario, Canada. They had spent the weekend reviewing budgeting, staffing schedules, and inventory planning for their biggest exStarting at €8.20